Question 1

What is Expona?

Accepted Answer

Expona is an AI-powered platform that helps business owners, entrepreneurs, consultants, marketers, business development, and customer success professionals create data-driven buyer personas, plan campaigns, and generate targeted content — all from one secure workspace.

Question 2

How long does it take to get started?

Accepted Answer

Most users are up and running within minutes. After signing up, you can create your first persona and start generating content the same day.

Question 3

How are buyer personas created?

Accepted Answer

Expona uses AI to analyze your target audience data — demographics, behaviors, motivations, and pain points — to build rich, actionable buyer personas you can use across marketing, sales, business development, and customer success.

Question 4

Can I create both B2B and B2C personas?

Accepted Answer

Today Expona is focused on B2B persona creation, helping you build detailed profiles of enterprise buyers and decision-makers. B2C persona support is on our roadmap and coming soon.

Question 5

What is Lumi?

Accepted Answer

Lumi is Expona's built-in AI assistant. She lives inside your workspace and helps you brainstorm, refine personas, plan campaigns, generate content, and even roleplay as your buyer personas so you can pressure-test messaging before it goes live. Because Lumi understands your brand voice and audience, she ensures consistency across every piece of content and interaction.

Question 6

What can Lumi do that ChatGPT can't?

Accepted Answer

Unlike general-purpose AI, Lumi is deeply integrated with your workspace. She knows your personas, brand voice, and campaign history, so every response is tailored to your specific marketing context.

Question 7

What plans are available?

Accepted Answer

Expona offers four self-service plans — all with core persona, campaign, and content features. Starter ($199/mo) is perfect for getting started with your first workspace. Manager ($549/mo) is built for fractional CMOs and consultants managing 3–4 clients. Operator ($849/mo) is our recommended plan for multi-client consultants running 5+ brands. Director ($1,149/mo) is for power consultants who need premium support and first access to new features. Save with annual billing on Manager, Operator, and Director. Team plans are also available — contact sales for details.

Question 8

Can I change plans later?

Accepted Answer

Yes. You can upgrade or downgrade your plan at any time from your account settings. Changes take effect at the start of your next billing cycle.

Question 9

Is my data secure?

Accepted Answer

Yes. Expona uses industry-standard encryption in transit and at rest. Your workspace data is isolated and never used to train AI models. We take privacy and security seriously.

Question 10

Who can access my workspace?

Accepted Answer

Your workspace is locked down to your account — only you have full access. You can invite others into a view-only experience, but they won't be able to generate personas, campaigns, or content. Full team collaboration is on our roadmap.

Question 11

How does campaign planning work?

Accepted Answer

Expona guides you through a structured campaign workflow — from defining goals and selecting personas to mapping out channels, messaging, and content. Lumi assists at every step.

Question 12

What types of content can Expona generate?

Accepted Answer

Any content that supports sales, marketing, and customer success — from sales scripts and email sequences to blog posts and landing pages. If you need content in a format we don't already offer, you can define it and add it to your content template library.

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Let's Build Your AI Advantage Together

Frequently Asked Questions

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Start your 14-day free trial