Two workspace patterns. One platform.
A workspace is the unit of context inside Expona. It is a private, isolated, intelligence-rich environment. The same architecture supports two very different deployment patterns, which is why Expona is the same platform for corporate marketing teams and fractional consultants.
What every workspace contains
Whatever the deployment pattern, every workspace holds the same eight layers of intelligence. It is a complete, self-contained marketing brain.
Company Intelligence
Products, brand voice, mission, market context, and strategy.
Competitive Intelligence
Arenas, competitors, and counter-positioning.
Personas and Buying Centers
Research-grade personas and full buying committee maps.
Campaigns
Reverse-funnel models, motions, and approved strategies.
Content Library
Every generated asset, mapped to motion, persona, and stage.
Messaging and Positioning
A living framework with substantiation scoring.
Lumi Sessions
Strategic guidance and roleplay, grounded in this workspace.
Integrations
In-place connections to your stack via Composio.
The shared company workspace
Corporate marketing teams run one shared company workspace. The workspace is the team's single intelligence source.
- One company, one workspace. The team's marketing brain in one place.
- Shared by the whole team. Brand, demand-gen, content, product marketing, and ABM, all reading and writing from the same intelligence.
- Pooled credits. Centrally managed AI budget.
- Role-based access (Admin, Builder, Viewer).
- Audit logs, usage-by-seat reporting, SSO/SAML.
- Dedicated CSM on larger plans.
The whole team, one workspace
Company Workspace
One shared intelligence source
Client workspaces, one per engagement
Fractional consultants and agencies run many workspaces, one per client. Each workspace is private to that client and stays scoped to that client's intelligence.
- One workspace per client. Each client is an isolated intelligence source.
- Spin up a new client workspace and ingest their materials in hours.
- Plan tiers map directly to active workspace count: Manager (4), Operator (8), Director (12).
- Cross-workspace asset library for methodology and templates.
- Audit logs and access roles for agency teams.
One operator, many isolated workspaces
Fractional Operator
Moves across every engagement
Client A
Private workspace
Client B
Private workspace
Client C
Private workspace
Client D
Private workspace
More ways to use a workspace
The two primary patterns cover most teams. The same isolated, intelligence-rich architecture also unlocks a few specialized uses.
Competitor simulation
A second workspace configured to represent a competitor. Pressure-test positioning, predict messaging shifts, and run pre-launch planning sessions.
Business unit and product family
For large corporate organizations, dedicated workspaces per product line or business unit, with parent brand voice inherited.
Coming soonOne architecture, two deployments
The workspace is one thing. How you deploy it is two. Here is the same platform, side by side.
Shared company workspace | Client workspaces | |
|---|---|---|
| Who reads and writes | The whole marketing team: brand, demand-gen, content, product marketing, and ABM. | The fractional operator or agency team, moving across engagements. |
| How credits work | Pooled across the team, centrally managed. | Pooled across the practice, spent per client engagement. |
| How access works | Role-based (Admin, Builder, Viewer), audit logs, SSO/SAML. | Access roles for agency teams, each client workspace fully isolated. |
| How Lumi behaves | Speaks for the whole organization. | Speaks for one client, switching context with the workspace. |
| Plan tier mapping | One workspace fits most teams; scale on seats and credits. | Tiers map to active client count: Manager (4), Operator (8), Director (12). |
Set up your workspace in minutes.
Corporate teams start with one shared company workspace. Fractional consultants start with one per client. Either way, you are running in week one.
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