Pricing built around how you actually work.
Start small and scale with credits, seats, and capabilities that match your practice. No artificial limits, no hidden feature gates — just honest usage-based pricing.
Just getting started?
Starter—$199/mo·2,000 credits
Monthly billing only
14-day free trial. Build your first workspace, create 8+ personas, see the product in action — upgrade to Manager anytime.
Manager
For fractional CMOs and consultants managing 3–4 clients.
Billed annually at $5,490
Save $1,098/yr
Free for 14 days, then $5,490/yr billed annually.
What you can do
- Run up to 4 active client workspaces
- Build 30+ role-based personas
- Ship 3+ campaign kits per month
Includes
- Everything in Starter
- Cross-workspace asset library
- Version history + export tools
- Email support
Operator
For multi-client consultants running 5+ brands.
Billed annually at $8,490
Save $1,698/yr
Free for 14 days, then $8,490/yr billed annually.
What you can do
- Operate 8+ client workspaces actively
- Maintain 40+ personas across engagements
- Generate 4+ campaign kits monthly
Includes
- Everything in Manager
- Priority email support
- 10% discount on credit top-offs
- Priority processing on overages
Director
For power consultants with 7+ clients who need precision and premium support.
Billed annually at $11,720
Save $2,068/yr
Free for 14 days, then $11,720/yr billed annually.
What you can do
- Manage 12+ active client workspaces
- Maintain 60+ personas with brand-voice precision
- Run 7+ campaign kits monthly
Includes
- Everything in Operator
- Agent Calibration session — dedicated CrewAI fine-tuning
- Premium support with same-day response
- Advanced governance and audit features
- First access to Market Intelligence when it ships
- 20% discount on credit top-offs
Bring intelligence into operation.
Start with Operator in two minutes, or talk to sales about a Team plan.
What a credit buys you.
Credits pay for Expona's AI work. Heavier tasks use more credits than lighter ones — for example, generating a single content asset averages about 15 credits, running a competitive snapshot about 40 credits, and producing a full campaign kit about 100 credits. Actual usage varies with scope and complexity.
Credits
Generate a new workspace
Includes RAG setup + crew calibration
Credits
Generate a buyer persona
Role, segment, journey, tone
Credits
Campaign kit (bundle)
5 assets + brief, one operation
Credits
Single short asset
Social, headlines, ad copy
Credits
Single long asset
Landing pages, blog posts, long emails
Credits
Regenerate / iterate
Refine existing output
Credits
Competitive snapshot
Standard on every plan
Credits
Market / ICP analysis
Coming soon
Pricing for teams and agencies.
Whether you're a 3-person boutique agency or a 50-person marketing department, Expona's Team plans are built around shared workspaces, pooled credits, and admin controls that scale with you.
Team plans start at 3 seats. Our sales team will help you scope the right plan for your team size and workload.
Shared brand workspaces
Your whole team operates in the same context.
Pooled credit budgets
No seat-level limits — the team burns from one pool.
Role-based access
Admin, Builder, Viewer roles with audit trails.
Usage-by-seat reporting
See who's generating what, across every workspace.
SSO/SAML + audit logs
Enterprise-ready security on larger plans.
Dedicated customer success
A named CSM on your largest plan.