Operate your entire marketing function on one intelligence layer.
Corporate marketing teams use Expona to align brand, demand-gen, content, product marketing, customer marketing, and partner marketing inside one shared company workspace. One source of truth for personas, competitive intelligence, brand voice, and campaigns. Pooled credits, role-based access, audit trails.
The whole team, one workspace
Company Workspace
One shared intelligence source
Intelligence fragmentation is the corporate marketing tax.
Brand has a deck. Demand-gen has a different deck. Product marketing has its own personas. Content writes in a voice three people approve. Strategy runs in slides. The team spends quarters trying to align around what should be a shared source of truth.
Brand's deck
Demand-gen's deck
Product marketing's personas
A brand voice three people approve
Strategy that lives in slides
One shared company workspace
Corporate marketing teams run a single shared company workspace. It is the team's marketing brain in one place: every layer of the function reading and writing from the same intelligence, instead of maintaining five disconnected versions of the truth.
One persona library
Brand, demand-gen, content, product marketing, customer marketing, and partner marketing all read and write the same buyer intelligence.
One brand voice
Captured once, enforced on every output, with no more three-person approval chains.
One competitive picture
Arenas, competitors, and counter-positioning the whole team operates from.
One campaign portfolio
Every campaign modeled, planned, and produced from the same source of truth.
Built for the CMO and the whole team
What the CMO gets
- Pooled credits, centrally governed
- Role-based access for every layer of the team
- Audit trails for compliance and procurement
- SSO/SAML
- Sits upstream of HubSpot, Salesforce, Marketo, and the rest of your stack: no rip-and-replace
- A dedicated customer success manager
What the team gets
- One persona library everyone operates from
- Brand voice enforced on every output
- Reverse funnel modeling for every campaign
- Lumi as a strategic partner for meeting prep, message review, and content drafts
“Aligning brand, demand-gen, and product marketing used to take a quarter of meetings. Now the whole team operates from one workspace, and the arguments about whose persona is right just stopped.”
VP Marketing
Enterprise B2B
From kickoff to first campaign in four weeks
Week 1
Set up the shared company workspace
Ingest your brand book, products, and key personas into one private intelligence environment.
Week 2
First dossiers, first model
Lumi generates the first persona dossiers. Demand-gen runs a reverse funnel on the upcoming campaign.
Week 3
First campaign kit ships
The team ships its first campaign kit, built from Expona-generated assets.
Week 4
Messaging health check
Run a messaging and positioning framework health check and a substantiation audit.
One workspace for your whole team.
Talk to sales for a guided setup tailored to your team size, or start a free trial today.
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